About
We started from one observation about onboarding
Data migration is the last mile of every vertical SaaS sale, and it is almost always the part nobody owns. We build the tooling that makes it a product surface instead of a services project.
What we believe
Three things we’re sure of
Manual data onboarding can’t keep pace with growth
Every vertical SaaS company hits the same wall: the product sells fine, and then each new customer needs a decade of data moved out of something nobody documented. The implementation team becomes the bottleneck on revenue, and engineering inherits a backlog of "just add support for X" that never shrinks.
The hard part is judgement, not transformation
Reshaping a spreadsheet is easy. Knowing whether a blank levy means nil or unknown is not, and getting it wrong quietly is worse than stopping to ask. So we built an agent that does the work and shows it — one that pauses on genuine ambiguity rather than producing a confident, wrong answer.
Customer data sovereignty is not negotiable
You are trusting us with your customers’ records. That means regional residency you choose, retention you set, an audit trail on every decision, and a commitment that your data is never used to train foundation models.
Where we’re going
A world where data onboarding is effortless, accurate and automated
No matter how old the legacy system, how strange the export, or how technical the customer. Migration should be a growth engine for vertical SaaS, not the reason a deal slips in the last mile.
Team
Who’s behind it
Roupen Minassian
Founder & CEO
Previously at Suncorp, Fujitsu and UTS. Built payroll and data-heavy products before starting Vern.
We’re a small, tight-knit team of builders in Sydney, backed by investors who have seen this problem from the inside. If migrations are the part of your product you dread, we’d like to hear about it.
Ready to migrate your next customer?
See Vern turn a real export — whatever shape it arrives in — into validated, customer-approved records in your product.